IxDA Columbus Meetup

IxDA Columbus Meetup was tonight and the topic, presented by Adam Deardurff, was "UX Accountability - Designing for Measurable Success." Thanks to Cardinal Solutions for hosting the event at their office and for providing all of the good food and drinks!

Adam gave a great talk and he concluded with what it all comes down to: "Take Ownership, Leadership & Responsibility."

Here's a bit more about tonight that was pulled from their site:

Presentation:
Designing an experience that delivers meaningful value to the user and business is always a balancing act. At the end of the day, we need to take ownership and be accountable for the success of our work. Whether our goal is operational efficiency, driving adoption, increasing sales or sharing knowledge, how can we bring tangible results that can help continuous improvement? Adam will share challenges, opportunities, tools and tips to measuring UX success.

Speaker:
Adam Deardurff is a principal consultant at Cardinal Solutions. He has over a decade of digital experience grounded in uncovering user and business insights that drive creation of meaningful products and experiences. His expertise has been leveraged by everyone from startups to global organizations in strategically building brands, content, campaigns, sites, software, and apps.

Next Event is next Wednesday at The Walrus. Check it out!

 Adam Deardurff presents at tonight's IxDA event.

Adam Deardurff presents at tonight's IxDA event.

"Craft" - Creative Mornings Columbus

This morning's theme of Creative Mornings was "Craft" with Annie Williams Pierce, bartender extraordinaire. I seem to capture nuggets of wisdom every time I attend a Creative Mornings event. Today, one of those things was the understanding that craft creates community. I feel lucky to experience this effect of "craft" everyday by working with all of you. Thank you!

 Annie Williams Pierce and David Staley created a great experience for everyone in attendance at Creative Mornings Columbus held at the Grandview Theater & Drafthouse.

Annie Williams Pierce and David Staley created a great experience for everyone in attendance at Creative Mornings Columbus held at the Grandview Theater & Drafthouse.

Bill Troy Presentation at AMA Luncheon

Bill Troy presented Avoiding Clicksand - Building Honest, Authentic Long-Term Relationships at the American Marketing Association Columbus Chapter's monthly luncheon. Civilis Marketing is the business behind Clicksand that Bill leads along with Kim Troy, President. Bill asks the question, Are real human relationships an outdated, old-fashioned idea in today's technology-driven marketing world? Bill shared how human connections are more important than ever before - and provided the recipe for building and nurturing them with a consistent, predictable business process.

 Bill Troy presenting at today's AMA Luncheon.

Bill Troy presenting at today's AMA Luncheon.

Shopify Meetup - Columbus

The Shopify Meetup was last night at Mikey's Late Night Slice on Fourth Street in downtown Columbus. Thanks to the guys at Electric Eye for putting it all together along with the sponsors Mikey's Late Night Slice, Shopify and Seventh Son Brewing. The program featured three great presentations:

Kevin Mack - Why Consistency Matters: Creating a Digital Branding Guide
Jay Bobo - How NOT to start a seven figure business
Chris Sentz - Drop-shipping and e-commerce fulfillment

As the promotion for the event said, "Free Pizza and Knowledge." Next event will be in July...check it out!

 Kevin Mack presenting on stage last night. He's a partner in  BOSUN , a unique branding and marketing firm in Columbus.

Kevin Mack presenting on stage last night. He's a partner in BOSUN, a unique branding and marketing firm in Columbus.

CSCA - Ray "Neutron" Spears

Last Thursday, CSCA held their monthly meeting and it featured a presentation by NYC based photographer, Ray "Neutron" Spears. Great stories, perspective and images were shared by Ray. Here's a bit more about him as published on the CSCA site:

After being fired from a factory job at 21, Ray “Neutron” Spears thought he had hit rock bottom. In reality, the manager who fired him knew he was destined for better things in the art world. Taking a janitorial job at a church to just get by, Ray learned to anticipate the human behavior that would dictate his work for the day. This skill influenced his photography work and helped him land his first break in Los Angeles as a wedding photography editor.

With a background in audio engineering, graphic design and, of course, photography, Ray is a man of many talents who wants to showcase everything that grabs his interest, including interior design, album art, and architecture. Ray captures everything from portraits and documentary to environmental portraiture and commercial work. He is a still image maker professionally and a people watcher naturally.

 John Schuman, Photographer and I at last Thursday's CSCA presentation.

John Schuman, Photographer and I at last Thursday's CSCA presentation.

AAF Columbus - Silver Medal Luncheon

AAF Columbus held their Silver Medal Luncheon this past Friday with the Silver Medal being given to Donna Teach, Chief Marketing and Communications Officer for Nationwide Children's Hospital. Here's a bit more about Donna that was shared on the AAF Columbus site:

Donna Teach is Chief Marketing and Communications Officer for Nationwide Children’s Hospital in Columbus, Ohio. With more than 1.3 million patient visits annually, Nationwide Children’s is America’s largest pediatric hospital and research institute and has been recognized by US News and World Report on their honor roll list of America’s Top 10 Children’s Hospitals.

Donna has been with Nationwide Children’s for over 20 years and her current role includes oversight of all marketing, communication and digital functions. Nationwide Children’s 56-member Marketing and PR team supports all aspects of the institution and includes brand strategy, consumer, donor and referral source marketing, call center, market research, web, social media and interactive marketing, media relations and corporate communications.

During her 30+-year career in health care marketing and public relations, Donna has gained real-life experience in all areas of the discipline.

Donna is a two-time alumnus from The Ohio State University with degrees in Medical Communication and Allied Health Administration. She served two terms on the board for SHSMD, the American Hospital Association’s Society for Healthcare Strategy and Market Development and is Chair Emeritus for Goodwill of Columbus.

IMG_4851.PNG