CSCA 2017 Creative Best

Columbus Society of Communicating Arts 2017 Creative Best was held at Vue last night. I was there because I care about the creative community and I showed my business's support by being present. Plus, I wanted to see my friends, make new ones and celebrate art. It was a fun night and I feel lucky to be a part of the community. 

The Best of Show award went to Bonfire Red for their LivSo website. The four Judge's Choice awards went to Caitlyn Lust/Ohio University for Sushi; Lindsey Laseter for Everglade Snail Kite: Type Hike Poster; 2Tall Animation for Henriyeti: I Love the Ways I'm Different; and Wexner Center for the Arts for Sarah Oppenheimer: S-337473. 

Congratulations to the CSCA leadership, board, members and participants of the 2017 Creative Best!

Nand Dussault and I at last night's Creative Best awards show.

Nand Dussault and I at last night's Creative Best awards show.

Columbus Web Group - Mentoring Shindig

I got the chance to be a part of Columbus Web Group's End-of-the-Year Mentoring Shindig last night at Platform Beer Co.. Meeting up with friends and getting introduced to new people was what went down. CWG makes a difference in our community. They work hard to make a lot of good things happen for a lot of people in a lot of different ways. That's a lot.

Alex Bell and I at CWG's event at Platform Beer Co. last night.

Alex Bell and I at CWG's event at Platform Beer Co. last night.

2017 Best Places To Work

Today, Columbus Business First hosted their program, 2017 Best Places To Work. HRACO (Human Resources Association of Central Ohio) was the Association Sponsor and I joined them at their table for the event - thank you, HRACO! Some of our friends were included as Honorees this year and they included: ZoCo Design, Ringside Talent Acquisition, Improving, treetree, Cardinal Solutions, IGS Energy, and Safelite AutoGlass. 

I had a front row seat for Best Places To Work today. Doug Buchanan of Business First at the podium.

I had a front row seat for Best Places To Work today. Doug Buchanan of Business First at the podium.

The Pitch 2017 Is On!

The Pitch 2017, a student advertising competition, is a program from AAF Columbus. College students from all over Ohio are gathered today in advertising agencies in Columbus to create an advertising/marketing plan for the non-profit, BESA. From their site: 

"Besa connects people with local charities - from food pantries and community gardens to homeless shelters and senior homes. With your help, we provide support to those who need it most."

The winning student team will present their plan, which includes a written plan along with a video pitch of their plan, at an upcoming AAF Columbus event. I spent some time this morning volunteering with the Mindstream Interactive student team.

The student Mindstream Interactive team prepares to begin work on The Pitch this morning.

The student Mindstream Interactive team prepares to begin work on The Pitch this morning.

Breakfast with Business First - Serendipity Labs

This morning started with a networking event - I love it! Breakfast with Business First was held at Serendipity Labs downtown on Capitol Square. I always get something out of these events. I've come to expect the unexpected whether it's meeting a new person, hearing about a new business or someone sharing their new idea. And, as usual, people were there building their networks to open potential doors to new opportunities. 

Here's a bit more about Serendipity Labs on Capitol Square:

Located in the heart of downtown, Serendipity Labs is an upscale and hospitality driven work-space providing private offices, co-working, team rooms, work lounges and meeting spaces. Pairing airy and inspiring ambiance with a secure cloud based infrastructure, Serendipity Labs delivers enterprise level security capable of meeting any compliance standards, regardless of industry.

Carrie Ghose, Reporter for Business First and I at this morning's Breakfast with Business First.

Carrie Ghose, Reporter for Business First and I at this morning's Breakfast with Business First.

Origo Branding - Mad Monsters!

Last night, Origo Branding hosted their annual Halloween Party with this year's theme being "Mad Monsters." I think that their gathering of friends this time of year and going all out with their party, which they definitely do, is such a fun way to celebrate our relationships with one another. Everyone was dressed for a Mad Men-type costumed Halloween party at Brick in the Brewery District in Columbus. 

Alessandro Ciaffoncini, VP Accounts Director at Origo Branding was exceptionally funny at last night's party the moment this picture was taken. My exceptionally hard laugh was a result of his perfect timing.

Alessandro Ciaffoncini, VP Accounts Director at Origo Branding was exceptionally funny at last night's party the moment this picture was taken. My exceptionally hard laugh was a result of his perfect timing.

AAF Columbus - Beers With Your Peers

AAF Columbus gathered a crowd last night and hosted Beers With Your Peers at Platform Beer Co. to mix it up, meet new and old friends and drink beer, but of course. Executive recruiters are a good resource to boost your job search efforts or to help you find that perfect candidate for your organization's roles. "It's who you know" will never die when it comes to getting job. A recruiter can be someone you know. Building your network and expanding your relationships in your industry and your community should be a priority when it comes to understanding how to grow your career. Last night's event wasn't only painless, it was fun!

Mark Weiss & Jason Duignan are peers drinking beers with me last night at Platform Beer Co.

Mark Weiss & Jason Duignan are peers drinking beers with me last night at Platform Beer Co.

The Perfect Resume Is An Elusive Beast

The perfect resume is an elusive beast. It's never a done document because you should be continuously updating it to keep it current. Your experiences build it up and expand the content with every responsibility and success measurement you've ever possessed and achieved. Yet, you must be succinct in telling the compelling story that is your career to this point. The information you're providing needs to be easily read by the hiring company gatekeeper. But, to appease the word query applicant tracking systems used by many companies, it does have to include every key word or phrase that you believe a computer may flag and bring you to the attention of a human who may be lacking a discerning pair of eyes. 

You have a two page or maybe three page resume (maybe even more?!). You tell yourself that it is what it is because that's who you are. You weren't able to edit it down to anything less. Your awesomeness along with key word queries come into your thinking. You want to share so many important parts of your career with people. At least that's how you perceive them. Then, you may get worried that the hiring organization's HR analyzing computer won't flag you as a candidate of interest because it didn't see enough of the pre-selected criteria that the search is based upon. The content decisions you make will matter.

Here are five quick tips that will help you tame this difficult document:

• Be succinct. I suggest taking your resume down to the bare bones in terms of basic information and then build it up with accomplishments and highlight your key performance successes. Percentage of growth is sweet to behold wherever it's applied.

• Take the opportunity to provide context to what your company's purpose is along with the purpose of your individual responsibility. Assume that the reader is not familiar with the company you worked for and what they do. An explanation of your role will help the reader understand the impact you had on the organization.

• Note the promotions and commendations you've received throughout your career. This may even include a quote from a past supervisor or peer about your outstanding performance.

• Include any career-related opportunities you've been a part of to help others. This would be speaking engagements, industry organization affiliations, participation and/or leadership roles within volunteer organizations. Or, note the clubs that you have been a part of and have supported.

• Be open to drafting an unlimited number of iterations of your resume to achieve the goal of creating a one page resume. Once you have that one page resume, you'll have gotten to the core of who you are and what you've done. You will have, wittingly, formed the most important stories of your background to share with prospective employers. You want to be mindful of including the key words that are common with your roles to catch the computer's thinking and selection. So, if you're feeling restricted with the one page challenge, go ahead and stretch it into two. But, it's important for you to know that you were able to get it on one page. I suspect you'll like it better than your more lengthier version. Expect to fine-tune it over the next week or so and know that you'll go after it again and again.

As you grow, so does your story. Your resume will need to be updated...again. 

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Breweries and Branding: Giving Customers an Immersive Experience

AAF Columbus presented their October program last night, Breweries and Branding: Giving Customers and Immersive Experience at Vue Columbus

Jim Ellison of Columbus Brew Adventure hosted a panel discussion with four local beer makers who talked about the importance of the brewery experience to customers and it's impact on brand and marketing.

They also discussed how craft brewers work together in their ever-growing marketplace and how they are differentiating themselves. The panelists were: 

Bob Szuter: Wolf's Ridge Brewing
Tim Ward: North High Brewing
Ben Stewart: BrewDog
Alex Smith: Platform Beer Co.

If there are going to be brewers in the house, there will be beer "tasting." Thanks for the participants for providing their beer and creating a great experience for everyone in attendance.

 

I snapped a quick pic towards the end of the presentation with Kelly O'Brien, Director of AAF Columbus (Left) and Ann Oliver, Co-President of AAF Columbus. In the background, panelists sharing their thoughts...and drinking beer. 

I snapped a quick pic towards the end of the presentation with Kelly O'Brien, Director of AAF Columbus (Left) and Ann Oliver, Co-President of AAF Columbus. In the background, panelists sharing their thoughts...and drinking beer.