Breweries and Branding: Giving Customers an Immersive Experience

AAF Columbus presented their October program last night, Breweries and Branding: Giving Customers and Immersive Experience at Vue Columbus

Jim Ellison of Columbus Brew Adventure hosted a panel discussion with four local beer makers who talked about the importance of the brewery experience to customers and it's impact on brand and marketing.

They also discussed how craft brewers work together in their ever-growing marketplace and how they are differentiating themselves. The panelists were: 

Bob Szuter: Wolf's Ridge Brewing
Tim Ward: North High Brewing
Ben Stewart: BrewDog
Alex Smith: Platform Beer Co.

If there are going to be brewers in the house, there will be beer "tasting." Thanks for the participants for providing their beer and creating a great experience for everyone in attendance.

 

I snapped a quick pic towards the end of the presentation with Kelly O'Brien, Director of AAF Columbus (Left) and Ann Oliver, Co-President of AAF Columbus. In the background, panelists sharing their thoughts...and drinking beer. 

I snapped a quick pic towards the end of the presentation with Kelly O'Brien, Director of AAF Columbus (Left) and Ann Oliver, Co-President of AAF Columbus. In the background, panelists sharing their thoughts...and drinking beer.