CSCA Last Night - Jay Fletcher

Jay Fletcher was the featured speaker at last night's CSCA Monthly Meeting and he delivered a great talk! He's based in Charleston, South Carolina and has done amazing work for all sorts of clients with standout categories being restaurants and fishing equipment. He also has recently designed a series of Smirnoff vodka bottles and a unique specialty of creating playing cards for various clients. One of the most attractive ideas he shared about his process and how he works gets attributed to the quote by legendary graphic designer Paul Rand who was paraphrasing Ludwig Mies van der Rohe, "Don't try to be original, just try to be good."

I took a pic with CSCA Photographer (and Sponsor) Zach Wilke. See zachwilkedesign.com.

I took a pic with CSCA Photographer (and Sponsor) Zach Wilke. See zachwilkedesign.com.