The Pitch 2018

I had the opportunity last Friday to volunteer for AAF Columbus’ student advertising competition, The Pitch 2018. A team of college students get the opportunity to tour the advertising agency that they’re assigned to for the day and then work with the agency pros to produce a marketing/advertising plan for a local non-profit. This year, the Alzheimer’s Association of Central Ohio was the client.

I was based at Ologie for the day where I got to watch the students collaborate with an outstanding group of Ologists to come up with a great big idea. Ologie won last year’s The Pitch competition. I talked with the team of students afterwards and they would all recommend The Pitch to other students. Thanks to all of the participating agencies: Fahlgren Mortine, IBM iX, Ologie and Ron Foth Advertising. It was a great day!

 The students and the pros from Ologie collaborating to (hopefully) win The Pitch 2018.

The students and the pros from Ologie collaborating to (hopefully) win The Pitch 2018.

American Marketing Association - The Root Insurance Story

The Columbus Chapter of the American Marketing Association held their monthly luncheon meeting yesterday at Franklin University. The featured speaker was Cristol Rippe, VP of Marketing at Root Insurance.

I pulled this from the event invitation:

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are. Through smartphone technology and data science, Root measures driving behavior, and uses it as the primary factor in determining rates. The result is personalized car insurance for good drivers, better rates, and a seamless mobile app experience. Cristol Rippe, VP of Marketing at ROOT Insurance will explain how Root Insurance has disrupted the auto insurance category.

Cristol Rippe, VP Marketing at Root Insurance, is a versatile business executive with a proven track record of building and leading teams to drive sustained business growth. Cristol has held senior marketing roles at 2Checkout, Abbott Nutrition and Capital One. She started her career in management consulting at L.E.K Consulting in Boston. Cristol is a graduate of the Wharton Business School and served as a volunteer at the Wellington School and Pelotonia.

 Cristol Rippe presenting at the AMA Columbus luncheon.

Cristol Rippe presenting at the AMA Columbus luncheon.

First Merchants Bank - Fall Seminar featuring Roy Hall

Thank you First Merchants Bank for your Fall Seminar featuring keynote speaker Buckeye and NFL wide receiver, Roy Hall. Mr. Hall spoke about the impact The Driven Foundation programs have made to the community and how you can make a difference, too. He’s the Co-Founder & President of the organization with a mission to “promote perseverance and build hope through a relentless commitment to serve others.”

A few takeaways from his presentation:

• Servant leadership creates the culture. The culture engineers the behavior of the people. Behavior produces results.

• You judge a book by the effect it has on the reader.

• Do good. Do more.

• 2,503. That’s the number of days it’s been since the team up north won the game against the Buckeyes.

 Roy Hall presenting at today’s First Merchants Bank’s Fall Seminar.

Roy Hall presenting at today’s First Merchants Bank’s Fall Seminar.

COPEC Connects - Collaborating for the Benefit of Our Community

I had the opportunity today to attend a luncheon held by COPEC Connects, a collaborative initiative of like-minded Non-Profits. COPEC is an acronym for Central Ohio Professional Education Council. Their mission: “Through like-minded leaders that represent various community & professional associations or organizations and specifically work with the local business community. COPEC Connect’s mission is to provide an interactive environment to spur collaboration, provide leadership opportunities of their members, and assist in organization awareness and membership growth.”

It was inspiring to hear about the various non-profits that were present and who shared their missions, their commitment to the Central Ohio community and their success stories of helping others. Thank you COPEC!

 Michael Schoedinger, President of Schoedinger Funeral & Cremation Service and Carley Childress, Human Resources Generalist with Schoedinger and I at today’s event.

Michael Schoedinger, President of Schoedinger Funeral & Cremation Service and Carley Childress, Human Resources Generalist with Schoedinger and I at today’s event.

Have Your Chances Meant Freedom? September Newsletter

Click here to view our September Newsletter!

I get energized by candidates who embrace the opportunities that a job search can create. We get very few chances in our working lives to think freely about our possible futures that have perhaps gone unrealized or not pursued. Don't let your search situation get you down. Rather, get up and go out and do the things that you haven't had a chance to pursue...until now.

In this month’s newsletter:

  • Rick will take the water taxi

  • The thrill never gets old for Michelle

  • Artie and you can change the world

 Rick Wolfe, Executive Director of the North Market is featured in this month’s newsletter.

Rick Wolfe, Executive Director of the North Market is featured in this month’s newsletter.

Innovate New Albany - Tiger Talk with Bill Troy

Innovate New Albany presents great programs for entrepreneurs and someday-I’ll-be-an-entrepreneur on a regular basis. This past Friday, I had the chance to hear Bill Troy talk about his book Clicksand and Civilis Marketing. Civilis is the firm that he and his wife, Kim Troy created that’s all about implementing the ideas behind the book to help businesses build fruitful relationships. The Innovate New Albany organization encourages networking and they do a nice job of making sure that connections are made at their events. I appreciate what they do for our community! -Chris

 Bill Troy presenting his Tiger Talk at Innovate New Albany last Friday.

Bill Troy presenting his Tiger Talk at Innovate New Albany last Friday.

Creative Mornings Columbus - Chaos

Creative Mornings Columbus celebrated their second anniversary today at the Columbus Museum of Art. This month’s theme was “Chaos” with Nicole Gnezda, who has a Ph.D. in Creativity, sharing her unique insight to the subject. As the description from the Creative Mornings Columbus stated:

“OMG, Chaos”

Chaos is neither destructive nor undesirable. It is a nest of elements ready to be creatively re-imagined and re-integrated. Chaos is possibility. Creative people are those who can tolerate, work with, and sometimes cause chaos as they facilitate the creative forces in the universe.

One take away line from today’s presentation, “Creative people are problem finders.”

I’m thankful for Creative Mornings and I’d recommend checking out the next event on October 19 at the Franklin Park Conservatory. Sign-up here to get the newsletter about upcoming events.

 Nicole Gnezda presenting “Chaos” at today’s event.

Nicole Gnezda presenting “Chaos” at today’s event.

Living in Sin: Data Science & Creativity

Last night, The Shipyard hosted the AAF Columbus event, Living in Sin: Data Science & Creativity. Senior creative and data analytics leaders from The Shipyard shared their experiences and case studies that demonstrated the confluence of data and creativity that leads to advertising with a greater impact for their clients. What stood out to me the most about the presentation was the enthusiasm that the audience had for the work and the curiosity and questioning they had for The Shipyard team. It was a great start to kick off a year of programming for AAF Columbus!

 Dave Sonderman, Chief Creative Officer with The Shipyard led last night’s presentation.

Dave Sonderman, Chief Creative Officer with The Shipyard led last night’s presentation.