The Power of Storytelling is the title of Mary Yost's Editor's notes in the July issue of Columbus CEO magazine which featured a conversation that Mary and I had about storytelling in my business.
"Even consultant Chris Cochran has turned to storytelling to build his business, Cochran Executive Search. Cochran candidly concedes that his monthly e-newsletters won't reach a receptive audience if he focuses entirely on himself and what he does. But storytelling, he says, allows him to demonstrate that he knows people, that he knows them well and he may 'know people who you don't know.' He also sees another benefit in good storytelling: Sometimes it's the difference between the candidate who lands the job and who doesn't. Cochran says he's learned in 20 years of recruiting, 'Through storytelling you can build trust. Those who can tell stories, they attract others to them. It's human nature.'"