American Marketing Association - The Root Insurance Story

The Columbus Chapter of the American Marketing Association held their monthly luncheon meeting yesterday at Franklin University. The featured speaker was Cristol Rippe, VP of Marketing at Root Insurance.

I pulled this from the event invitation:

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are. Through smartphone technology and data science, Root measures driving behavior, and uses it as the primary factor in determining rates. The result is personalized car insurance for good drivers, better rates, and a seamless mobile app experience. Cristol Rippe, VP of Marketing at ROOT Insurance will explain how Root Insurance has disrupted the auto insurance category.

Cristol Rippe, VP Marketing at Root Insurance, is a versatile business executive with a proven track record of building and leading teams to drive sustained business growth. Cristol has held senior marketing roles at 2Checkout, Abbott Nutrition and Capital One. She started her career in management consulting at L.E.K Consulting in Boston. Cristol is a graduate of the Wharton Business School and served as a volunteer at the Wellington School and Pelotonia.

 Cristol Rippe presenting at the AMA Columbus luncheon.

Cristol Rippe presenting at the AMA Columbus luncheon.